Seasoned custom research professional, specializing in strategic research: Market Segmentation and Targeting Brand Positioning Equity Measurement and Extension Product/Service Optimization Experience across a wide variety of Fortune 500 industries, including: Software and Computer Technology • Travel • Toys • Entertainment • Beverages • Work conducted in the US, Europe, Latin America, Far East 20+ years in market research Newman-Stein, 1982-1986 CLT Research, 1986-1987 Yankelovich Partners, 1987-1996 Marketing Corporation of America, 1996-1999 Intellisponse, 1999-2002 Praxis Research Partners, since 2002 |
Our nimble, streamlined model makes for a more productive research relationship—you’ll enjoy working closely with our very best on every project.
A quick background: Praxis Research Partners was established by four senior research professionals who collectively represent nearly 60 years of strategic research experience. We have a strong strategic and analytic heritage, stemming from years spent in leadership positions at landmark research and consulting firms like Yankelovich Partners and Marketing Corporation of America.
We pride ourselves on our hands-on, partner-level involvement in every engagement—from initial study design through data analysis and the development of actionable implications.
For more detailed information regarding our guiding principals' expertise, please select from the list below:


Research professional specializing in strategic market research: Concept Testing Market Segmentation Brand Positioning Communications Extensive experience on a variety of projects spanning many industries: • Beverages (Alcohol and Non-Alcohol) • Pharmaceuticals • Financial Products • Travel and Lodging • Toys • Entertainment 10 Years in Market Research Yankelovich Partners, 1994-1996 Intellisponse, 1996–2002 Praxis Research Partners, since 2002 |

Research professional specializing in strategic market research: Market Segmentation Corporate/Brand Equity Targeting and Positioning Market Structure Brand and Line Extension Customer Satisfaction Extensive experience on a variety of projects across numerous industries: Consumer Package Goods • Pharmaceuticals • Financial Products • Beverages (Alcohol and Non-Alcohol) • Telecommunications • Toys • Entertainment 13 Years in Market Research Gediman Research Group, 1991-1994 Yankelovich Partners, 1994-1997 Intellisponse, 1997-2002 Praxis Research Partners, since 2002 |


Key areas of expertise: Statistical Modeling for Brand Positioning Segmentation Analysis Regression Analysis Latent Class Modeling and Segmentation Conjoint Design, Analysis and Simulation Traditional Conjoint Discrete Choice Conjoint Structural Equation Modeling 10 Years in Market Research Analytics Yankelovich Partners, 1994-1996 Intellisponse, Director of Analytic Services, 1996-2002 Praxis Research Partners, since 2002 Research experience in Economics at Boston University 1992-1994 |