Numbers can only get you so far—every stage of a research project requires sound, informed judgment. Knowing exactly what to DO with your new learning.

At Praxis, our policy is to open a dialogue with clients to ensure that all thoughts, perspectives and scenarios are shared and evaluated. Our research expertise complements your knowledge of the business issues at hand. Together we make the wisest decisions. Together we work to maximize the success of every engagement. Together we make the proper judgment calls concerning:

Problem Framing

What core issues do you need the research to address?

What relevant dynamics are at work (inside and outside your organization) that may influence the decision to use research?

Proposal Generation

Does the proposal clearly and accurately communicate the key marketing issues to be addressed, including research design and deliverables?

Sample Design

Have all relevant customer and potential customer groups been included in the design?

Is the sample size sufficient to provide robust projectable results?

Survey Creation

Does the survey address all the issues at hand?

Will it provide results management can act on?

Field Management

Are any unforeseen issues arising in the field?

Analysis & Interpretation

Understanding not just what the research says, but what the research MEANS.