Four Core Capabilities

Our capabilities are extensive, covering a mix of consumers and business-to-business audiences.

Segmentation/Targeting

  • Customer Profiles
  • Market Structure
  • Competitive Set
  • Segmentation
 

Communications

  • Category and Brand Decision Drivers
  • Brand Positioning Analysis

Product/Pricing

  • Product/Service Optimization
  • Price Elasticity
 

Brand Equity

  • Identifying Unmet Needs
  • Extending Brand Equity
  • Concept Development/Screening