Four Core Capabilities
Our capabilities are extensive, covering a mix of consumers and business-to-business audiences.
Segmentation/Targeting
- Customer Profiles
- Market Structure
- Competitive Set
- Segmentation
Communications
- Category and Brand Decision Drivers
- Brand Positioning Analysis
Product/Pricing
- Product/Service Optimization
- Price Elasticity
Brand Equity
- Identifying Unmet Needs
- Extending Brand Equity
- Concept Development/Screening